Fans were given the opportunity to enter and win at SoKidsCan.org by purchasing 20 entries for $20, with all proceeds benefiting So Kids Can. There were also a limited number of pucks autographed by Caps players Nicklas Backstrom, Braden Holtby and Tom Wilson available to purchase for $100 each.
During the 2019-20 season Capitals forwards Backstrom and Wilson and goaltender Holtby, along with Elliot Segal from the Elliot in the Morning show, will raise money for a deserving charity through So Kids Can. Each player and Segal will donate $50 per Capitals win during the regular season and $100 per Capitals win during the playoffs.
So Kids Can was created in 2008 by former Capitals defenseman Mike Green and Segal to benefit youth-focused nonprofit organizations. Backstrom and former Capitals forward Brooks Laich joined the cause in 2011; former Capitals defenseman Karl Alzner and Holtby joined in 2015 and Wilson, compelled by the same passion to give back to the D.C. community, joined in 2017. To date, So Kids Can has donated more than $460,000 to charity. Most recently, the 2018-19 So Kids Campaign raised $61,231.71 to fund a Heart of America Foundation gym renovation at Washington, D.C.'s Hendley Elementary School in Ward 8.